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| China forklifts have high-end market to the world trend |
Global forklift industry is market maturity stage, while China is still a development stage, the product still need to continuously improve. Forklift In the scope has not been the biggest development, corporate R & D capacity is weak, so the future of how companies meet the diverse needs of the market is the key to development of the industry.
At present, the impact of Chinese forklift market is the most important factor in labor costs. This means more factories and warehousing centers are willing to reduce costs by using a forklift.
With the increased demand for forklift trucks and banks, the rise of a lease agreement with the Chinese forklift companies more and more foreign companies. Toyota, Linde, Bangmu, Jungheinrich, Mitsubishi, Caterpillar, Komatsu, etc. have occupied a place in China.
Domestic brands accounted for most of the domestic market. It is predicted that 80% of the forklift manufacturer in China mainly for the Chinese domestic market. The next few years, with food, beverages, materials, retail and railway development, electric forklift trucks and warehousing equipment will also have made great progress.
China Industrial Truck Association, Secretary-General Zhang Jie said that "With increasingly stringent environmental requirements, new energy vehicles and electric industrial vehicle industry in the Chinese market will gradually increase the proportion of India, Eastern Europe and Latin America are key market, the Chinese forklift manufacturers in these markets, occupies a place, but to pursue more high-end target market, the Chinese forklift manufacturers must also meet U.S. and European markets energy-saving and environmental protection requirements.
Forklift industry should form a certain scale, enterprise bigger and stronger, and entered the industrial vehicle manufacturers to fully understand the market can not engage in redundant construction, adhere to rational competition. At present, China truck enterprises are some of the low share of the basic mid-market, production and lack of core science and technology, we should actively adjust its product mix, continued to meet the needs of domestic and foreign markets, to the high-end market. Only by understanding the core brand value, and is committed to the cause of the establishment of brand manufacturers to become the ultimate winner. |
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